Joico Body Luxe Volumizing Elixir 200ml

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If you build it, it will come. We’re talking dramatic volume here… the kind your limp hair will instantly get after just one go-round with our lightweight, heat-activated styling lotion. It’s a powerful Elixir that creates a luxuriously dense effect in a single application.

Perfect choice for: The finest, skinniest strands (but they won’t be for long).

Here’s how: Be generous and apply a good-size dollop to damp hair. Comb through (the thickening powers won’t create tangles), and activate with the heat of your blowdryer.

The inside secret: Our zero-weight Oat Protein Complex thickens and volumizes without adding a single unwanted ounce.

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