Joico Body Luxe Volumizing Foam 250ml

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We want to pump you up… with glorious volume that envelopes each and every strand of hair, maximizing its size and bulk, and giving it the endurance to stay “body-full” all day long. And our luxe, heat-activated Foam gives you a chin up in this department – creating extreme thickness, a great slip-feel that makes styling a breeze, plus protection from grueling heat tools.

Perfect choice for: Hair that’s a tad on the skinny side – but wants to be bigger, better, and stronger.

Here’s how: Pump out a dollop or two and distribute evenly throughout damp hair; then comb through and style as usual. (Be prepared for not-so-usual, voluminous results.)

The inside secret: Hydrolized Oat Protein Complex deposits a weightless, moisturizing veil of structure around each hair strand, instantly plumping up locks while protecting from dehydration.

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