Joico JoiGel Firm 250ml

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We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited tresses a run for their money.

Perfect choice for: Hard-to-hold hair.

Here’s how: One good dollop worked through damp hair is all you need, so apply a small dollop to hands and work evenly through damp hair. Air-dry or blow-dry as usual.

The inside secret: No dehydrating alcohol here… but plenty of Panthenol (a natural humectant), UV protectants, and our strengthening Bio-Advanced Peptide Complex so hair stays shiny and healthy on a daily basis.

This Joico Product has a hold level of 8 out of 10

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