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Philip Kingsley Elasticizer 500mlThe worlds first pre-shampoo conditioning treatment and our hero product. Healthy hair stretches when wet before returning to its original length when dry. However hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hairs cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free. Use once a week as a minimum for best results.